meta description

Meta Description Optimization SEO Best Practices

Meta Description Optimization is the second important factor that makes Website in front of the SERP. In SEO Best Practices this will make big impact in on page SEO.

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What is Meta Description Tag?

It’s the small snippet that describes the overall content of the Page. Still Search Engines using this tag as the Good SEO factor. It must be in particular Length because it’s the short and sweet description part that users can view in SERP.

Code Sample

<meta name=”description” content=”Short and Sweet snippet about your content with the particular range of limitation”>

Checklist for Optimize the Meta Description Tag

  • Should be more relevant to the page content.

  • Keep it Unique between Pages

  • All words in the key phrase must be present significantly.

  • Short and Sweet explanation about the content.

  • Length of the tag is within 165 to 170 is better

  • Check the full key phrase presence.

Related SEO Tools

On Page SEO Tool – Let’s see how this tool helps to improve the Meta Description tag Optimization.


Well Optimized Meta Description Tag Example

Below is the Meta tag of the Example Document,

Good and Safe Keyword Density ratio revealed for SEO. Keep your Keyword ratio between this then your website do well in search

For well Optimized Meta Description tag the selected Keyword for the Page is Keyword ratio

How it’s works

  1. Checks for the Full Phrase Presence – If Present then the Page got some Score, Not Presence No score.

  1. Checks for all the words Presence – If all present then the Page got full Score, partial presence low score.

  1. Checks for all the words first starting position – How much in front that much it makes score.

  1. Checks for all the words count – Its little complex algorithm to find keywords stuffing. Keep it as 1 for all words that’s better


Not Optimized Example

Here the chosen Keyword for the Page is Key Phrase Word but the tag doesn’t optimize for the Keyword

So this tool analyzes your Meta Description tag for various Keywords and gives the report about how it’s optimized for the particular Key phrase. Rather Using Key phrase is better than Keyword in the tag and also it’s makes better chance in front of SERP in various keywords.

Latest modern Search Engines like Google using some synonyms terms that matched to our word so use synonyms of the Keyword in this tag. Also It’s changes the Meta tags with the inner page contents. So keep it relative to your content.


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